Defining who you are as a brand—shaping your promise, sharpening your value, and clarifying your brand architecture—while crafting messaging, voice, and a marketing strategy that connects.

Designing impactful, 360° campaigns that bring your brand to life and translate your strategy into messages that resonate and deepen your connection with your audience.

Developing a content strategy aligned with your brand voice, giving your team the structure and guidance to produce content that engages your audience.

Creating and implementing a social strategy that builds community, drives loyalty, and deepens engagement, while equipping your team to craft authentic, effective content.

Guiding your product or service from concept to launch, I help you create strategies that ensure your offering resonates with the right audience.

Designing and facilitating workshops ​to help your team master marketing fundamentals, s​harpen brand storytelling, and execute strategy effectively.

Building, leading, and positioning your marketing team for long-term success, while partnering with your executives to scale the business. Turning complex challenges into clear strategies that sharpen your brand and drive growth.

For individuals, helping you intentionally shape your public image and strategically manage your online and offline presence to stand out, communicate your expertise, and reach your goals.

“Verdell is a truly insightful, gifted, and thoughtful marketer. She took a genuine interest in understanding my business goals, asked detailed questions, and elevated what I’d been doing with a comprehensive strategy to propel my business forward. Her expert knowledge of marketing platforms and techniques enabled her to deliver results quickly.”

"I had the pleasure of working with Verdell when she led Kids & Family audio at Spotify. She developed a clear, mission-driven strategy that resulted in several outstanding audio programs. Her leadership, expertise, and passion for inclusive, high-quality content make complex strategy feel clear and actionable. Verdell is a fearless and inspiring leader, and one of the best people I’ve worked with."

"I had the immense pleasure of working with Verdell at Sesame Workshop. She impressed me with her natural leadership ability, initiative, and persuasiveness, and consistently applied her perspective to guide key decisions. Her work on online learning spanned the full spectrum of her capabilities and delivered recommendations that informed the CEO’s strategy."